Data Marketers have lots of data about you. Acxiom’s latest ploy is for them to show you what data they already have on you. I checked at https://aboutthedata.com/portal. It really wasn’t that interesting, and much of it was wrong. The Acxiom website allows you to correct the information that is wrong. You can do that, if you want them to have better data on you. At least they aren’t offering downloads to scour my computer for anything they find interesting (e.g. everything).
One reader suggested going to some opt-out sites. Good idea. Here are some ways to opt out:
- For telemarketing in the U.S., there is the National Do Not Call Registry.
- For E-mail marketing, it looks like your best bet is a spam filter.
- For junk mail, here are some websites where you can opt out:
- https://www.dmachoice.org/
- https://www.catalogchoice.org/
- http://acxiom.com/about-acxiom/privacy/us-consumer-choices/
If you opt out, you won’t get so much junk mail. Save a tree! Better yet, plant a tree.
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